September 2023, All Motion Studio, in collaboration with Joe Reilley, spearheaded the prestigious "Eastern Market After Dark," the marquee event during Detroit's month of design, drawing around 10,000 attendees. Our objective was to activate the event through a comprehensive marketing strategy. We crafted and produced exclusive merchandise for the occasion and designed a unique "Friendship bracelet," gifting the first 100 attendees who inquired. Adding a digital dimension, we executed an Instagram takeover of Eastern Market's stories the day before the event, promoting participating brands and fostering community engagement. The overwhelmingly positive response was reflected in the complete sell-out of all merchandise, underscoring the success of the event and strengthening our collaborative relationships with Bedrock, Eastern Market, and Designcore.