All Motion Studio was honored to collaborate with Detroit Foundation Hotel as part of the creative direction team for their New Year’s Eve celebration. Our role was to shape the full visual branding and identity of the evening — a task that went beyond graphics to set the tone and energy for one of the city’s most anticipated nights.

We developed a visual language that balanced refinement and boldness, reflecting both the hotel’s sophistication and the spirit of stepping into a new year. From digital assets to on-site visuals, every detail was designed to create cohesion across the celebration, immersing guests in an atmosphere that felt intentional, elevated, and distinctly Detroit.

This project represented the heart of what All Motion Studio does best: weaving together design, storytelling, and community to transform an event into an unforgettable experience