All Motion Studio partnered with SUBWFR and Ultra Sound to transform Big Pink into a Halloween experience like no other. Titled “FREAKSHOW,” the installation featured cascading fire-retardant fabric drapery that created a sense of theatrical scale and circus-inspired allure.

In the spirit of sustainability, we upcycled vintage tees and blanks, gifting the first 100 guests a one-of-a-kind piece packaged in unmarked bags — adding an element of surprise to the night. With over 800 attendees, the activation became one of the season’s most memorable celebrations, blending artistry, atmosphere, and community engagement in true All Motion fashion.